It's been almost a month since I posted on the SCAA's use of blogs and live video blogging at their most recent conference. I was hoping to be able to discuss that in more detail, including some metrics.
Looks like that's not going to happen. Although I was told, "Sure Rich. No problem. Let me know what you need," by one of the association's directors, nothing more has been forthcoming.
Which is a shame as I thought sharing that info would have been helpful to other associations.
And this from an association that's recently suffered through an embarrassing financial scandal and has pledged greater transparency.
Actions, not words, folks.
We'll ford on. I've been learning about some new stuff from an aging boomer who happens to be the most knowledgeable guy on social networking apps in all of Mt. Lebanon, PA. Helps that he's a customer of the shop. We've been talking a bit... so I'll share some of that instead in the coming weeks.
What a shame Rich, for many reasons. You made made me a believer - and excited, so I wrote a post about your adventure yesterday - posted today here
http://www.movingfrommetowe.com/2008/06/06/how-a-coffee-event-attracts-more-people-you-can-too/
This is not the first time I've seen an association jump into making their event more participatory and far-reaching, then go about business as usual, neglecting to follow-up to get the full bang out of their great start.
As a speaker at conferences I've been suggesting the use of social media for some while.
My dream was/is that a state association would vlog and blog their conference, start an online social network for members, exhibitors, speakers (and others who wanted to register to participate)....
interview the best industry experts for regular podcasts, etc.... and attract more members and other people to their online services (and more underwriting dollars) than their national counterpart.
That would be a wake-up call. Feeling cheeky one day, I wrote a quick post about it,
How an Online Social Network
Could Steal Association Members
http://sayitbetter.typepad.com/say_it_better/2007/10/how-an-online-s.html
Posted by: Kare Anderson | June 06, 2008 at 08:09 PM