Do you ever run across conferences that have little or nothing to do with you, your hobbies, your current business or your golf game - yet you want to go anyway just to attend and sit and listen?
This is my choice for 2007: Mashup, run by the folks who produce YPulse, the media site for marketing to teens (those of you I met in Milwaukee at NACS - this was the "youth marketing company" I referred to during our session).
The Mashup agenda is extremely compelling. It's a race for me as to whether I'll need to be marketing to these kids in 10 years or whether I'll be semi-retired by then. Regardless, I think understanding how this age group perceives media and marketing is already extremely important to anyone in B2C. That there are teens on the panels is interesting and I expect, fascinating.
Unfortunately I won't be making it out to SF for Mashup. Other more important priorities and commitments with the coffeehouse. And I've only got a couple of toes in show biz. You've got both feet. I'd suggest checking it out.
Here's the punchline: organizers told Guy Kawasaki he couldn't speak at the conference because he was too old. One can imagine they think Tom Peters is already dead.
Besides, if you didn't attend, how else would anyone over 30 year old learn about something like this?
Recent Comments