Heading off to Italy later today for a much-needed vacation, but immediately upon return I'll be heading to Milwaukee to speak at the National Association of Consumer Shows conference.
If you're planning on going, let me know - and if you know anyone who will be blogging the event, please pass that info on. Thanks!
The subject is how consumer shows can benefit from social networking applications. The topic is not for everyone (and as I've just received session counts for all breakouts, that is bearing out - it's the lowest count of pre-registrants on the list by one). Nevertheless, it should be fun. We'll talk a little about blogs, more about Flickr, Digg, YouTube, Twitter, mobile apps and related mashups and how consumer show marketers can and should employ these tools to improve customer experiences and hopefully, generate more customers in the process.
There are a handful of consumer shows using blogs and podcasts they've generated themselves. But few - if any - appear to be capitalizing on media generated by their customers. I've seen some wild YouTube vids taken at various car shows - a couple of which will be included in the presentation. That's the sort of thing that gets other aficianados of whatever you're selling to take notice.
One problem I'm having right now - the presentation has been done for a bit, but I've just reloaded QuickTime because my current version wasn't loading AVI files. Now everytime I reach the slide with the videos, PowerPoint crashes. Because we're heading out the door shortly and taking care of last minute travel planning, I won't be able to fix this till I get back. And then I'll have about a four hour window to visit the Genius Bar at the Apple store before heading back to the airport.
Hopefully a Genius can fix it, but meantime, if any readers here have an idea on how to fix this (running Office 2004 for Mac on a new MacBook using OSX10.4.9). I can still show the videos during the presentation, just not as part of the PowerPoint presentation. Thanks for any assistance.
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