CeBIT Australia turned a profit for the first time since its inception in 2002.
Five years of losses or B/E before seeing a return. How many US-organized and owned shows would stick with an event like that? I don't know of any.
Whether it was worth it to Hannover Fairs to wait five years for CeBIT Australia to get into the black, only they can say. But, that a general IT event is showing a growth pattern in an industrialized, English-speaking nation is certainly news worth sharing.
Dare we suggest it's time for the return of Comdex in the US?
Comments