I have a small pile of faxes in my office from Infolink.
They call themselves, "Pioneers of new marketing technology" on their website.
Unfortunately, the marketing technology they're talking about has to do with machines, not people. Totally unrelated to social networking - which represents the real "new marketing".
It goes without saying that I've never given Infolink permission to fax me. They don't even know my name (hint: it's not "Dear Conference/Event Co-ordinator").
What's really annoying is that my wife was expecting a spreadsheet from her broker. When it came through it was unreadable - the fax was out of ink because there were a dozen prior faxes that used big black reverse text boxes that sucked all the ink out of our machine.
Why is it so hard for some companies to get it?
I know if I'm looking for a fax marketing partner, it won't be them. And what are their customers thinking? I don't recall giving permission to anyone to fax anything. Ever.
I have received the Infolink faxes before. At first I was also skeptical, but I tried their Fax & Voice services.
It worked pretty good, and I remain a client. In their defence, I think "New Technology" implies the use of machines, not social networking, which seems to be your definition of "new technology".
After aquiring some new clients with the Infolink service, my business continues to provide value while generating trust to the new clients.
"One mans GARBAGE, is another mans GOLD"
Posted by: CBC | March 20, 2007 at 04:35 PM