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November 01, 2006


What do you think motivated this? Do you have a history with these people?

How should somebody track all that?

Hi Heidi... how are you? Nice to see your post here on Rich's bolg... how's yours. Oh... uh, your comment... I don't get it... but then I'm older than Rich.


Good points Rich. You can automate the process a bit with Google News (http://news.google.com) and Google Blog Search (http://blogsearch.google.com). Do a search for your term in quotes if several words ("Aldo Coffee"). When you get the results page, there are links to RSS feeds for that search. Subscribe to the feed and you'll automatically get feed updates when your term is mentioned in a news story or a blog post. You can do the same thing in Technorati - on the results page the "Subscribe" link at the top right is a feed for the search term.

If you want occasional contributions about the utility of podcasting as direct marketing for trade shows, let me know; I speak on it a lot these days!

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