I'll be over at the MiGurus section of Mimegasite (a name that still sounds to me like an obscure vitamin you find at GNC or an alternative Australian vegetable spread).
The theme for the week will be "Aligning Marketing with Markets." What I'm hoping to do is show how marketing for most shows is not working for under-30s, why this is happening, and what to do about it without losing core buying groups of over-30s.
As it's only Thursday and the first piece isn't running until Monday, I have no idea exactly what I'll be talking about. Guess I'll start thinking about it after Italy v. France.
Meantime, those of you in Chicago, DC, LA, Portland (OR) and Vancouver (and of course Pittsburgh if you really hurry) - if you have a chance to visit a coffeehouse that's serving Hacienda la Esmeralda Jaramillo Gesha, by all means, buy a cup. Even if it costs you $5 or more. It's worth it. You've never had coffee this good.
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