Building RSS Readership Through Value Adds

To paraphrase those pretentious financial commercials, "What can a show organizer learn from a British supermarket?"

Business Blog Consulting points to an article on the UK supermarket chain Tesco's efforts on using its RSS feed to provide coupons to shoppers.

This is where we're heading in the not too distant future.  Faster than you can say, "Holy Whole Foods!".

If you've got a blog for your event (or even if you don't), this can be a mighty powerful incentive to get your audience vested in receiving your daily RSS feed. 

Instead of using supermarket coupons, you'd be using show-only exhibitor specials, party/event invites and "insider tips" from your speakers that are not available to the general public.

Pretty nifty concept.  Now who's going to try it first?