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November 30, 2005

Comments

Rich-

Your point is so well taken - and so common sense, but I'm still amazed at how many exhibitor marketing folks still don't "get it" with bellybands. As a publisher of many event publications including dailies and exhibit guides which offer belly bands, we've finally decided to sort of "force" some intelligence by requiring that the bands be redeemable in the advertiser's booth. The "redemption" could be for anything - a prize, a raffle, even some literature - the main goal being to get the attendee to the booth. After all isn't that a baseline goal of exhibiting?

Not to mention the litter created by pure "image" messages that are immediately tossed somewhat near a trash receptacle....

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