Brain Fingerprinting - Why Use Surveys When You Can Just Probe a Cerebrum?

If this idea works, it could change research methodology for good. 

Hey Skip... are you on this?

I suppose you could combine this while getting one of those ubiquitous $8 massages in the registration lobby.  While the masseuse is working your L3 vertebrae, some lab coated geek is downloading your innermost show visitation pattern secrets. 

Naturally, the tag would be: "Relax with us while we take a load off your mind."

Link from AdRants.