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August 24, 2005


The people that don't need the conferences like OM are not the vast majority of those folks attending the large-scale events. I've been at a dozen trade shows over the past several years with co-workers and none of there networked over the internet, had blogs, or participated in social online media in any great details. Hence, the reason they were at the trade shows & conventions to meet people and learn from others.

You have a lot going on in this post! I think Ross is right, up to a point--that point being that it takes time, energy, and a certain amount of talent to organize an event. Three things "community leaders" may not always have in abundance, no matter how good their social software is. I see this as a growth area, but not to the exclusion of what we currently have.

And one comment on Om's philosophy: Give me a break! If everyone in his circle had the same point of view, they'd never meet new people or hear new ideas to pass along to him. And how does one get to be a highly networked person without talking with people you don't yet know? Maybe I'm missing something, but this makes no sense to me.

It's kind of like blogging, in a way. One thing I'm loving about the blogging world is the serendipidous way I'm meeting people I never would have come across otherwise, but who have enriched my life and my work enormously. It's kind of like a big virtual convention, where you may know who the session leaders (bloggers) are, but you never know who you'll be sitting next to. And the person you're sitting next to could change your life (I should know--I met my husband at a convention.)


I wholeheartedly agree with this. However if sponsors and exhibitors are to play a part - even in events promoted via social networking - they will have to come on board as well.

When I am telling my prospective exhibitors that I will be promoting my show, in part, through blogs and podcasts, they immediately ask, "Yes but what kind of real marketing are you doing to get attendees?" They just don't get it yet.

Direct mail and trade magazine advertising they understand - I tell them blogs and podcasts and they assume I am doing it on the cheap. When in fact, I'll spend more money getting a less qualified attendee with traditional media.

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