Is exhibitor blogging the next trend?
Tyson Foods to Blog Hispanic Convention.
Makes perfect sense. If you read the background you'll see that this is more than just a promo stunt, although there's no denying the marketing benefits. Especially when your CEO is also the event keynoter.
And hey, they've got a Flickr photo set, too!
But no trackbacks... so Tyson will probably never know that we've just cited them as a pioneering trendsetter in trade show communications.
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