Sell Out Your Event Using Only Enewsletters and Blogs

It can be done as BL Ochman reports.

Of course, you may only be able to do today it if your seminar is about online marketing. 

But these online marketers are the early adopters.  The day is coming when many of you won't have to spend a fortune on direct mail and print ads.  Although for most that's a long way off.  Still, some tech shows and perhaps even professional conferences, might find success with only limited print and a greater reliance on newsletters and blogs.

In just about every market, we are witnessing a trend towards greater acceptance of narrowcasting.  More people are tuning out mass media and even their industry trade pubs, preferring instead to get quick hits of stories compiled by aggregators who publish (profitable) newsletters and (soon to be profitable) blogs.

And why not?  These vehicles save your attendees time and energy in finding only the stories they want more information about.  Time-conscious internet-savvy people don't want to spend time flipping through a lot of magazines, especially when someone else has done the work for them compiling just the necessary stuff.  And there's less ad clutter - on a few ads in each newsletter instead of pages upon pages in a magazine.

Added bonus - most magazines don't have timely international reach.  Enewsletters and blogs don't require postage, mail carriers or customs clearance to reach Poland or Thailand or South Africa.

Keep that in mind for next year's show.  If you're not already doing so, learn about your industry's enewsletters and blogs and whether you can buy ads and sponsorships on them.  In most cases you'll find them very affordable compared to what you're now paying for print.

Comments

[ABDULLAH ALFADEL]

DEAR SIR.

WE ARE VERY INTERESTED FOR ENEWSLETTERS AND BLOGS.

THANKS AND BEST REGARDS.