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October 27, 2004


You've described a fundamental problem in the trade show industry - lack of true collaboration. Why does the trade show industry have 4 + associations? Why haven't they been able to merge into one large association with REAL lobbying and commercial clout to promote the benefit of trade shows to cities, attendees, exhibitors, etc.

We can't all continue to complain that exhibitors and attendees don't understand the value of face-to-face events if we can't come together to get that message out.

We need to stop worrying so much about our competition and find ways to grow this industry together - our success depends on it.

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