TSMI's Trade Show Marketing Report

Truth In Algorithms?

In the user interface design community, SISO is an acronym of an easing equation that is shorthand for "slow in, slow out".

Just thought you'd like to know ; )

TSMR Gets Wonked

Rick Bruner of Marketing Wonk has included TSMR in his compendium of business blogs.

Taking on the task of trying to list every business-oriented blog has to be one of those "labor of love" projects. A look at the list of blogs Rick has compiled to date is evidence that most "non-personal-diary" (some would say non-personal-diarrhea) blogs continue to focus on technology and politics, not business.

While Rick has put together a decent representative list, with only one tradeshow, one PR and a couple of general marketing blogs, there's still a lot of territory to cover and content to offer before many mainstream marketers will get excited over this medium.

The End of Bar Codes for Reg?

I'll be interested to hear from anyone who knows how well this RFID system worked as a registration/badge/lead retrieval process.

The day when we have chips embedded in our skin that communicate with everything is coming soon.

I Can Feel Health & Fitness Shows Quaking in their Cross-Trainers

Gee, here's an original idea, an online trade show for health and fitness products.

Here's why nobody gives a crap. Pick any two, three or four words from the above link and Google them. Do you see "health-expo.com" listed anywhere on the first page? Second? Third? Tenth?

Nope.

If you're selling online, SEO is the most important thing you can buy.

And if you're ONLY selling online, you need a better name than "whatever-expo". Something like, oh... Amazon.

And You Thought Your Booth Reps Were Weird

I try to dig up content on trade shows by searching engines like Feedster and Daypop with keywords like "trade show" or "conference". Sometimes (OK, once in a blue moon) I come across real news that's interesting.

Most times I come across weirdness, much of which never makes it to TSMR. Today I'm making an exception.

Since he's working a dental show and went to pieces over a beer, I'm wondering if this guy feels guilt over your cavities?

Next time you're doing a show in New Orleans, I'd suggest staying away from the St. Charles. It must be voodoo.

Where Have You Gone Doug Fox?

Doug would've felt vindicated after reading this pro-blogger post and its source.

As one of the last two remaining bloggers in our industry, I couldn't give a rat's you-know-what if this "trend" takes off at shows. Blogs by trade show attendees are simply not interesting except to the extent that they discuss a product being seen for the first time anywhere.

However, blogs ABOUT trade shows (like this one) are at least somewhat entertaining. Even if only to me.

Skip the PR Meeting, Go to the Show

Interesting take on shows as a time-saving vehicle from a freelance journalist.