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August 19, 2008

Comments

Thanks for the link. I read Tim's post and I do agree with him.thank you.

Thanks for the link, Rich. I read Tim's post and I do agree with him. The new media is fascinating, but it can cost quiet a bit. The creative minds are a little bit different than the traditional media days. You have to think out of the box with some spice with the new technologies.

Hi Rich, Thanks for the link. I read and enjoyed Tim's post and left a comment there. I agree with him that trade shows can seem like an extortion racket (as you point out, the booth space charge is usually only 25% of the overall cost). I think it's a lack of competition mixed with a small dose of greed, and the "industry" better wise up before they kill the golden goose. Of course, I'm bias since I sell trade show displays, and would hate to see the end of trade shows... Steve

Hi Rich, Thanks for the link. I read and enjoyed Tim's post and left a comment there. I agree with him that trade shows can seem like an extortion racket (as you point out, the booth space charge is usually only 25% of the overall cost). I think it's a lack of competition mixed with a small dose of greed, and the "industry" better wise up before they kill the golden goose. Of course, I'm bias since I sell trade show displays, and would hate to see the end of trade shows... Steve

Thanks for this commentary -- I have been forwarding Tim's post like mad this morning.
He points out so many issues that MAYA Design (a human-centered design consultancy in your own backyard, Rich, in SouthSide) revealed in their recent white papers: The Invisible Attendee and The Invisible Exhibitor. Go to http://www.maya.com/invisible/
I know this comment may sound self-serving to some, but there is some great info in those papers that many show organizers we've talked to have found helpful. I hope people will continue talking about these issues! Tim may inspire others in the industry to educate themselves about the causes and motivations so that they are better armed to make change.

Thanks Rich. Starting new shows in new industries definitely means inexperienced exhibitors so that certainly exacerbates the challenges. And you're right that more web-centric companies are the ones who have the biggest issues with in-person events. Good points all. Thanks for the link.

Tim

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