TSMI's Trade Show Marketing Report

SlideShare for Dummies

And I am a dummy.

Before I went to sleep last night, I uploaded Friday's presentation for NACS08 to SlideShare.  First thing I did when I woke up this morning was go look at it.

Oy.  The font was all but unreadable.  After digging around I figured out why:  apparently the Stone Sans ITC font I used is considered an "obscure" font and thus, converts to something else when it's processed.  Something hideous.

Moral:  humble yourself and read the FAQ when you're using a new app for the first time.  This is explained on the FAQ and also visible when you look at everyone else's uploaded presentations, none of which use "obscure" fonts.

I originally chose the Stone Sans ITC because I took the advice of someone (a famed blogger I'll not name here) who does a ton of presentations who recommended using a more unusual font to make the presentation more memorable.  I guess that person doesn't use SlideShare.

So, I'm off to spend an hour or so converting a copy of my slides to boring old Arial Bold for the upload.  I'll keep the Stone Sans ITC for the live presentation.

I'll post a link over here once I'm happy with the final product.

Derailed

It's been almost a month since I posted on the SCAA's use of blogs and live video blogging at their most recent conference.   I was hoping to be able to discuss that in more detail, including some metrics.

Looks like that's not going to happen.  Although I was told, "Sure Rich.  No problem.  Let me know what you need," by one of the association's directors, nothing more has been forthcoming.

Which is a shame as I thought sharing that info would have been helpful to other associations.

And this from an association that's recently suffered through an embarrassing financial scandal and has pledged greater transparency. 

Actions, not words, folks.

We'll ford on.  I've been learning about some new stuff from an aging boomer who happens to be the most knowledgeable guy on social networking apps in all of Mt. Lebanon, PA.  Helps that he's a customer of the shop.  We've been talking a bit... so I'll share some of that instead in the coming weeks.