Really, you can watch the whole 15 minutes of video for the details and character development, but the line above is the plotline and the keeper quote.
And it's not just blogs. It's difficult to evangelize anything that's crap, really.
One might go so far to suggest that if people don't want to take the time to blog or podcast your event out of their personal love for the content, then your event might be, well... crap.
If that's really the case, can't help you. But I don't think we're quite at that point yet (and I'll explain a case study situation near and dear in a forthcoming post).
Still, we might be at that point by 2010 or 2012 when most Americans are getting news from blogs and/or podcasts (maybe without knowing so) (or not). In other words, it really is time to start thinking about podcasts and live blogging. 2010 is only three years away. For some of you, that might be your next event.
So what is it about your event that's worth blogging or podcasting? And why aren't you encouraging the broadcast of that content already?
If your concern is money or time or resources, you really don't need any of those - they'll find you. You don't necessarily even have to maintain a blog full time. For revenue, if you have worthy content on site that merits broadcasting, savvy advertisers will fall all over themselves to give you money.
Likely there's more than enough potential revenue out there in your industry to pay for hobbyist freelancers or industry pros to create your coverage for you and have some $$$ left over. So you don't really need your own people. It's self-amortizing, or at least it should be.
Link originally found on Converstations (still one of the most useful small biz marketing blogs, even if Mike does ramble on about Iowa).