I have posted all of 13 times to this blog so far in 2006. That's about once every two weeks.
Still, we get an average of 500 visitors daily. That's about half of what we were getting at our peak when we posted 12+ times weekly.
Since almost all the posts here are "old" in blog terms, there are no "new" posts responsible for driving traffic. Thus, those coming to the website are primarily finding us via Google searches. The 500 daily visitors are looking for 500 different things.
That's your long tail.
We're doing next to nothing, but we're getting half the benefits we got when we were doing much more.
Sadly we'll have to go back to work with ECEF coming. We'll be blogging that event from DC. Thankfully there are no sessions on blogging. Matter of fact, I think most in the show industry decided to pass on blogging for good.
As well they should. It's rare you'll find anyone in this industry willing - or even capable - of putting forth a blog with passion of the subject, authenticity of the author and transparency of the process. All three are necessary elements. Without all three you shouldn't even bother.
But if you are interested, give a holler.