Just for this week let's pretend I never left.
Some time ago, back when there daily (or more) posts over here, I mused how I didn't want TSMR to become another of those tiresome blogs about blogging. The result was that once I stopped talking about blogging I realized most of what was left to talk about was M&A activity and industry gossip. Not much to discuss on the marketing front.
I think one of the reasons to not become one of those despised blogs about blogging was that there were so many at the time that were basically an echo chamber. The same thoughts by the same people discussed, digested and dissected with often unoriginal thought. Each day felt sort of like cable news covering another highway chase.
That's changed recently. The better business blogs have matured - as expected, quality rose to the top. And one doesn't need to be an A lister to be successful - one only needs to get to the right people.
I haven't yet met Mike Sansone. One day that will happen. But since I'm no longer on any conference commitees with any of our trade associations, I would strongly suggest that y'all consider Mike if you're looking for a speaker on blogging.
Mike's latest blog, Converstations, is a marvel to read. If you don't know squat from blogging, you could choose worse places to start. His posts rarely laud entire blogs for their worthiness. Rather, Mike notes specific posts on marketing and blogging that any reader can make sense of and copy. Newbie bloggers can follow Mike's blog and learn in a very short amount of time, the type of content that works for one's market, how to write posts, how to market one's blog, how to use the blog as part of an integrated marketing campaign.
But you needn't be a newbie to enjoy Coverstations. If, like me, you've been blogging for a long time, but aren't a tech, Mike's blog tells you what's working for RSS readers and analytics packages, and provides updates on other useful tools. Not to mention he introduces several new blogs each week that we as marketers may wish to follow.
It's worth the daily read. I suggest you add Mike's feed to your aggregator.
Btw, Mike first came to our attention because he follows our coffeehouse blog and has used us as a case study in his own seminars. So we know he's got good taste in the blogs he chooses to discuss.