Yeah, I know. I've already quit doing trade shows. So why would I want to get involved with something like the High Point International Home Furnishings Market?
Because it's more than just a show. It's a community. And for all intents and purposes, it's a way of life.
In some regards, it's kinda like coffee. People are invested in High Point. There's tradition. There's "origin". There's craft. And there's some "old" ways of doing things that probably need to change.
And that's what would make being VP marketing for such an enterprise an interesting job. At least a lot more interesting than running yet another show clone.
Long time readers of this blog will recall I've posted more than once (Nov 04, Oct 04, June 04, about the upstart Las Vegas Furniture Mart (one reason to hate them - their annoying Flash site) and how the Vegas startup has complicated life for the folks in High Point. It's an interesting story and I think the Vegas guys were onto something when they started their new venture.
In the broad scheme of things, competition is good. We know that intrinsically.
But you know what, Las Vegas can't have EVERYTHING. That's bad.
Personally, I'm tired of going out there just because every show wants to be in Las Vegas. It's hot, it's plastic and these days, it's even expensive. You can get me for CES and maybe even Surfaces and SEMA, but not for furniture. Enough is enough.
Besides, Brian Casey is now involved with High Point as their president. I've talked with Brian a few times over the past couple of years about doing something together and I think I'd bring some assets to the table that would be very complimentary to his skills, particularly in the non-traditional and social marketing arenas.
So if you happen to see Brian or anyone else associated with High Point, let 'em know I'm interested.