For those who wondered, a) why the hell would I leave this industry for coffee? or b) what the hell am I thinking with this blogging crap? or c) well, good riddance you talentless hack...
I point you to the Global Microbrands discussion on Gaping Void.
Thanks Hugh. You point the way.
www.aldocoffee.com. There is life after trade shows.
Btw, I'd like to think this actually validates some of my earlier thoughts vis a vis blogging for trade shows. If it's not really "you", just don't bother. Seriously. The best blogs in the specialty coffee industry besides ours are portafilter.net (podcasts), gimme! and about 30 or so other blogs that aren't written by the owners, but by their baristi and/or roasters, like Blue Bottle Clown College, Tonx and GodShot among others.
You can't fake blogging. You have to believe what you're writing. If you don't, people will catch on you're a fraud pretty quick.
So we do know a thing or two about blogging. Now, as far as barista skills, yeah, I'm still a talentless hack... but getting better. Besides we have competition-level staff now, so if you see me behind the bar, just ask for someone else ;-)