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November 18, 2005
Unconferences Vs. Conferences
David Gammel offers his thoughts on how to think about an "unconference" vs. the nomenclature used by the same-old-same-old event 99% of organizers are putting out there.
However, I think David left out two things:
Conference Unconference
Powerpoints Stories (aka 'examples')
Panels Conversations
Note the use of the word "Donations" as it applies to Sponsorships. Personally I think corporate sponsorships will still be in effect, but attendee registrations may take on more of a donation aspect. Either way, wrap your arms around that word and give it a big hug. Learn to love it.
03:39 PM in Trade Show Trends | Permalink
Comments
Jeff,
I think the answer is pretty simple. They don't see the money in it.
In our industry you have to be a bit off-kilter to invest the time and energy in doing this. For me, it's a marketing expense. I get a couple of leads here and there.
What would the publications expect to get for their investment at this point? Not like our industry is begging for it - look at how many ads are on a typical issue of TSNN's newsletters - tons of them, yet there's no real content to speak of. If our market will settle for that and there's money to be made at it, why extend yourself?
Maybe it's you and me who are nuts.
Posted by: RichW | Nov 20, 2005 9:36:38 AM
I need to remember not to post comments late at night after returning from parties... :-)
Posted by: Jeffrey D Brown | Nov 20, 2005 7:56:48 AM
So I'm thinking... (I know, it's a bad habit)... How come there are no blogs from, Tradeshow Week (Michael Hart), Tradeshow Executive (Darlene), and Expo (Danica)? Am I missing it? I know I don't get out much... but hey.
Posted by: Jeffrey D Brown | Nov 20, 2005 2:04:11 AM
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