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November 30, 2005

One Way to Piss Off Your Attendees

Cut short one of your most popular sessions by 15 minutes.  Insert an unadvertised speaker for those final 15 minutes.  Allow that speaker to drone on in heavily accented Chinese for 13 minutes repeating the same three points over and over and over again.

As an IAEM education committee member, I was embarrassed by this misuse of attendee time and trust at the end of the "View from All Sides" session.  We're supposed to promote "best practices".  And this was about as far polar opposite of best practices as one could be.  It borders on abuse.

Really IAEM, if attendees want to learn about China during the conference, give them a session about it.  Let attendees choose if they want to invest 13 minutes of precious time listening to a trade show pitch.  Because that was all this was - a 13 minute commercial.  And a bad one at that.

Confucius said a picture is worth a thousand words.  This painful 13 minute rambling could have been summarized in five slides:  show logo, mission of show, photo of venue with key show stats, testimonial, logo again with call to action (visit website).  Could've saved us at least 12 minutes. 

Better yet, having this organization sponsor the session and put out flyers for said show could've saved us all that last minute.

Never let this happen again.

12:04 PM in Trade Shows | Permalink


Sounds like this was downright painful. Was the speaker from a sponsoring organization? I wonder if this might be the dark side of what the general session speakers were talking about (from your earlier post) about wanting more interaction with attendees?

Posted by: Sue Pelletier | Nov 30, 2005 3:04:12 PM

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