The power of brand + the power of will + the power of being Sheldon Adelson = one of the more successful pre-launch event schedules of any hotel we're aware of.
Paul Woodward of Asia Business Media reports that the Venetian Macau, which isn't scheduled to open until 2007, has already pre-booked 20 events. These 20 events are across almost as many different industries and produced by almost as many different show organizers.
Paul says Sheldon Adelson, the $800 million man, was personally involved in sales calls to acquire this business. Granted selling the Venetian brand should be relatively easy, but selling Macau as a venue over Hong Kong or Mainland China or even Singapore had to be a bit tricky.
Sure, Macau is "Asia's Las Vegas", but it's still unfamiliar territory for most organizers, not to mention potentially iffy as to its ability to attract Mainland China buyers for, er, business purposes.