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March 01, 2005

Pimp My Trade Show (TM)

Given the continuing popularity of MTV's "Pimp My Ride", Burger King has announced it's getting involved in the production of a TV show called, "Pimp My Burger" over in Germany.

So I'm announcing a new venture of my own, to be called "Pimp My Trade Show™."  This will be followed by "Pimp My Conference™."

Here's the deal.  You hire me to work on your event.  You walk away from it and let me do whatever I think is necessary.  I get a month to revamp it while you're off doing something else.  I work with an unlimited budget underwritten by all the sponsors whose products I'll be using to reinvigorate your beater.  When the month's over, you take a look at the new event and go wild with delight.

Fat chance that'll ever happen.

But that would be a pretty cool idea if the decorators, registration companies and other service providers could be convinced to give away more of their already-thin margins.

For now it'll just have to be a session at an upcoming conference.

I also thought about adding Pimp My Speaker, but that could get too personal.  And get me arrested.

02:46 PM in Trade Show Marketing | Permalink

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