December 06, 2004
Boston Goes Viral
Since there was a viral marketing session at IAEM and since I personally didn't see what I was hoping for, I'm going to give you an example of a viral game that would work for many tradeshows and tradeshow suppliers.
For decorators: change "Boston" to "Freeman/GES/Champion,etc." and "snowplow" to "forklift".
For CVBs and convention centers: change "Boston" to "your city" and "snowplow" to "Segway".
For show managers, change "Boston" to "your exhibit floor" and "snowplow" to "crazed overweight free sample and literature collector in motorized chair"...
You get the idea.
Link courtesy of AdRants.
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