In addition to moderating the morning session "The Exhibitor Prospectus: Sales Dynamo or Stale Dinosaur" on Friday, Dec. 3, at IAEM, I have now been added to be one of "The Donald's" assistants in Friday afternoon's takeoff on "The Apprentice".
No, I'm not playing Carolyn. That'll be handled by Beth Hays Kepne of GES. I'm playing George. Hopefully I'll look a little less shopworn than he does.
Mark Salesses will play The Donald. I hear he's getting a wig for the gig.
Should be a lot of fun and interesting to boot. Six teams will tackle three distinctly different show challenges: one logistical/emergency preparedness, one operational/contractual, one marketing/strategic. All in 35 minutes. We spend the rest of the time deciding who to fire.
Hope you'll be there for it. If you're not already planning to go, what's your excuse? Register now, slacker!