I wowed the clients in Tulsa with some ace creative, and in fact did so well that we were done by lunchtime. I thought I could change flights to my next gig. But I learned that you can't to get many places East of Tulsa on short notice. I was really hoping to change my flight, but couldn't get into DC at a decent enough hour to make it worthwhile. So I've been up since 4am on two planes and an $85 cab ride to my client's office...
The above (while true) is a fine example of a one-way conversation. Who cares about me wowing a client or me being on the road. Hell, I don't even want to hear myself.
B o r i n g.
I bring this up because I just received a newsletter from George P. Johnson, the exhibit/face2face consultant people. The same company that uses a line like "To begin the conversation..." to get you to contact them.
GPJ has pissed me off lately. I had wanted to get some of their white papers and see what they were thinking, compare notes and riff on their input vs. stuff I get from other sources. Sort of moderator role, in effect. But big, old GPJ wouldn't give them to me. They think I'm competition.
They did keep me on their newsletter list, however. Technically I did subscribe with permission, although I assumed I was going to get all the other goodies.
Little ole me, competition for a multimillion dollar marketing organization. What could they possibly be afraid of? Sharing? Using their knowledge to benefit the industry as a whole instead of only themselves (and don't give me that MPI/GPJ study as proof of their philanthropy. A half dozen college kids could've come up with the same conclusions. Hmmm... maybe that's what GPJ did?)
Tell you what. If I'm GPJ, I'd be afraid of blogging. Because when you have bloggers watching, you don't get away wiht things like sending a newsletter with a link for access to their new white paper, "Reinventing the Trade Show"... a white paper which does not (as of 6:08pm today) exist on their web site.
I would never have thought of that as a marketing tactic to get people to my site. Maybe they're smarter than I.
Then they go on to talk about their executives delivering speeches worldwide on GPJ's newest findings and other articles lauding the successful events they're doing for clients.
This isn't a newsletter. It's all just a bunch of promotional bullshit. No value. A one way conversation.
Sorry GPJ, your model is broken. The only reason organizations need you is the same reasons they hire ad agencies. And ad agencies are on the way out. The game has moved.
Gee, can you tell I've been up since 4am?