John Carreras, President of Impact Displays, a trade show display manufacturer in Silicon Valley, was recently vicitimized by his competitors. Apparently, Carreras, who used pay-per-click ads to market on several search engines, noticed that he was paying thousands of dollars in SEM for little payback. Then while he was at an industry trade show, the PPC traffic slowed down. He found out why.
Marketing Sherpa has the rest of this intriguing story. (Note, link is free only through August 7).
After reading, my first thought was, "Wow, who knew anyone in our industry was that sophisticated!"
And I'm talking about the scammers, not just Carreras.